In this analysis, we will be exploring FSB student’s post-graduation job placements. We will be answering the question of:
Where are FSB students who have accepted jobs moving after graduation, how much money are they making by region, and what job categories are most popular in different geographic areas?
Our solution for Mr.Kirk Bogard is an interactive dashboard that can quickly and easily provide information surrounding FSB students locations post-graduation. The insights provided from our analysis will aid our client in being able to market FSB to potential students and employers, guide students in their job search, and much more. Our client is Mr. Kirk Bogard, who is the Associate Vice President for Development and External Relations at the Miami University Farmer School of Business (FSB). He is able to give FSB seniors insight into typical pay ranges for their job type and the geographic location of their job to help develop expectations and aid negotiations.
In the survey overview section, we have observed that, following the cleansing of the FSB graduate data for the years 2019-2021, we now have 2,304 usable responses. Furthermore, among all the graduates, 51% have obtained a job after graduating. Furthermore, when examining the top job placements by region, it is revealed that 1,438 graduates chose to remain in the Midwest. The leading fields for employment across all regions are accounting (352), marketing (244), and finance (237).
The state and region placement map reveals that Ohio has the highest state placement, while the Midwest claims the highest regional placement. Additionally, the west has the highest salary, but when comparing to cost of living by region, this ranking is logical. According to the Missouri Economic Research and Information Center (MERIC), California ranks as the state with the highest cost of living, closely followed by several Northeastern states. You can find more information here: https://meric.mo.gov/data/cost-living-data-series.
Furthermore, when looking at the original average salary, you can see that Chicago has the highest salary. However when adjusting for cost-of-living in those areas, you can see that Columbus has the highest salary for FSB students after graduation. The site that we used to calculate the cost of living adjustments is linked here: https://www.nerdwallet.com/cost-of-living-calculator.
Accounting stands out as the primary job category in each of the four cities: Columbus, Cincinnati, Cleveland, and Chicago. Marketing, analytics, and consulting are additional job categories largely seen in those four cities.
Nonetheless, we see greater differences between the top job categories across regions with Midwest and West being accounting, Northeast’s being Finance, and Southeast being marketing.
Overview of survey responses